Pooch Truck Walmart

Overview

Situation

Dog owners are turning to premium organic, no by-product, "designer" food options for their pets. Shoppers were overlooking Walmart as a place they could buy these types of dog food.

Solution

To introduce Walmart’s new brand of premium-but-affordable dog food, we built a running miniature food truck for dogs called the Pooch Truck. We then parked it next to regular-sized food trucks at Woofstock (North America’s largest dog festival) and served up some samples to our four-legged friends.

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Impact

58% sales lift in the Greater Toronto Area.

Awards

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Cannes Finalist

Cannes Finalist / Finalist

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