Points Leader ALPHA BANK
To reinforce and maintain the existing capital but also to attract new one
The product: One Prothesmiaki with Bonus - multiple benefit with interest & Bonus points to redeem
Potential / Existing customers of Prothesmaiki account Customers that keep money outside the Banking system Customers with accounts of 10.000€ and 100.000€.
In our campaign we emphasize on the ‘’Points’’ that you collect and you are able to redeem to many stores. Creative wise we further dramatize on the points system making a parallel with Basket Points. The outcome is a humoristic and imaginative creative plot.
A rather disruptive and differentiated campaign delivering the message to its audience