+MET PROJECT TANIZAWA

Overview

To get safety helmets out of the storage room and into arm’s reach, J. Walter Thompson Japan and Tanizawa Seisakusho, Ltd., the market leader in helmet manufacturing in Japan, have launched the +MET Project to produce a new design-driven range that doubles up as attractive home accessories.

The first products from the +MET Project are POT and LAMP. The POT serves as an attractive pot for plants. In an emergency, take out the plant, flip it over and deploy it as a regulation-quality safety helmet. The LAMP, in an emergency, the doubles up as helmet - and the base as a flashlight. We hope the project will provide the opportunity to reconsider the importance of having helmets and keeping them in the right places.

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Awards

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2016 Cannes Lions

Product Design / Shortlist

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2016 Cannes Lions

Promo & Activation / Shortlist

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2016 Spikes Asia

PR / Silver

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2016 Spikes Asia

Promo & Activation / Bronze

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2016 Spikes Asia

Innovation / Shortlist

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2016 Spikes Asia

Promo & Activation / Shortlist

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2016 Spikes Asia

Design / Shortlist

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2017 Adfest

Design / Bronze

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2017 Adfest

Promo / Bronze

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2017 Adfest

Innova / Finalist

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2017 Adfest

Promo / Finalist

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2017 Adfest

Design / Finalist

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One Show

Direct Marketing / Merit

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One Show

Public Relations / Merit

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