Never Stop The University of Auckland
The University of Auckland’s role in creating future leaders, driving world-class research, and shaping social and economic change is brought to life in “Never Stop”, a new integrated brand campaign.
Our challenge was to tell the story of the University’s valuable contribution beyond lectures and exams. We needed to convey what unique innovation and research can make to improving people's lives, winning confidence that an investment in the University of Auckland, is an investment in New Zealand’s future.
Our creative approach celebrates the desire for never-ending progress, and the University’s mission to continuously strive for a better world.
Aimed at targeting an audience encompassing everyone from government officials and business leaders, academics and alumni to potential students and the wider public, the campaign is multi-layered, spanning television, online film content, outdoor and digital channels.