When restaurants switch cities Bohemia

Overview

Throughout the country, there exists a category of restaurants that, with neither Michelin stars nor famous chefs, attracts a legion of loyal customers, willing to travel hundreds of kilometers to visit them. Most of these restaurants serve traditional, comforting cuisine, with at least one signature dish. They are the bastions of Portuguese cuisine. Often they are some distance from the big cities (Lisbon and Porto). They are in the Minho or the Algarve. This means that their aficionados can only visit them when on holiday in the region or nearby, meaning they go much less often than they’d like.

But if the customer can’t go to the restaurant, Bohemia can bring the restaurant to the customer. We choose some of these local gems and bring them together with their followers. We bring their charismatic owners, some of their teams and their delicacies. For a few days, we bring the famous Algarvian restaurant to Lisbon and Porto. The fabulous Minho cod comes to Lisbon. The Lisbon seafood restaurant sets up in Porto. And so on.

And so Bohemia offers locals and lovers of good food, from the north to the south of the country, the opportunity to finally dine at the tables of restaurants that they’ve heard about, but have probably never visited. Or that – unfortunately – they only visit once a year. 

In a Year we have switched 9 restaurants, we have set 36 different menus and delighted 2 200 people.  

At the Creative Club of Portugal (CCP), in the XX Festival Lisbon:  this project won Gold, Silver and Bronze and the winning of Agency of the Year in Activation & Event.     

Awards

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XX Creative Club of Portugal

Activation&Event / Agency of the Year

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XX Creative Club of Portugal

Consumer Event / Gold

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XX Creative Club of Portugal

POS / Silver

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XX Creative Club of Portugal

Field Marketing / Bronze

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