Make The Call The Macallan

Overview

J. Walter Thompson London has created a new long-term brand campaign for the world’s most precious single malt scotch whisky brand, The Macallan. “Make The Call” launches on 19th November 2018 with an integrated global media plan featuring a hero 90-second film.

Focusing on key markets including the USA, Mexico, Taiwan, China, and UK, the digital-first campaign also includes TV and cinema. “Make The Call” offers encouragement to a new generation of luxury consumers, who are faced with increasingly complex and often daunting life decisions. The hero film is a fantastical visual metaphor that brings the campaign idea to life.

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