Look Up WA RAC Advocacy

Overview

‘Look Up WA’ is aimed at raising awareness of the dangers of mobile phone use when driving and reducing the shocking statistics of this modern-day road safety problem.

In 2017, the number of deaths on WA roads linked to driver distraction doubled, accounting for one in six fatal accidents. And even though 81% of drivers in WA admit to using their phone whilst driving, nine out of 10 drivers know it’s an extremely risky behaviour.

The campaign features influencer Gary Turk, whose original ‘Look Up’ film about mobile phone addiction went viral, and has garnered over 400M views globally. He was approached to take part in this new campaign, a fitting evolution of his original - only this time about driving.

Through Gary’s social clout and involvement, which includes appearing in the film, PR and radio executions, the campaign taps into the influencer’s global audience to help amplify the message beyond WA.

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