Listerine Green Tea Johnson & Johnson
We are agency of record and we are responsible for localization and adaptation of all campaigns on CEE markets. Our objective was to launch the new product for the Listerine brand and to bring new users to the brand and make them heavy users in a short time. We invited consumers to take part in the challenge to make new habits based on repetition. By using LISTERINE for 14 days, we guaranteed the consumers their teeth may become more whiter and cleaner and they will see visible effects. We are also responsible for adapting all campaigns on CEE markets.