Lifesaving Captcha Jordan Red Crescent

Overview

How do you arm people with crucial first-aid tips, in today’s world of totally skippable content?
 
Leveraging the un-skippable online tool Captcha – where you need to retype what’s in front of you in order to continue – with Jordan Red Crescent, we created the Life Saving Captcha.
 
By designing captchas with vital, three-word first aid tips, and embedding this important information into daily online experiences, we replaced gibberish with life-saving value.
The solution is open to everyone.  The Life Saving Captcha code can be downloaded from the special microsite here: http://lifesavingcaptcha.com

Awards

dubaiLynx award icon

2017 Dubai Lynx

Interactive / Bronze

BUILD: c9862d1 |