Launch Żubrówka Czarna CEDC
The Żubrówka Czarna launch was a success in the super premium vodka segment and also in the whole FMCG category. Based on a concept of pride in all things Polish, we created a brand which won the hearts of consumers. Relevant insights, precise communication, and a strong execution allowed the brand to flourish in a market flooded by foreign brands. After only a year, Żubrówka Czarna rose to 4th place with very little separating it from the market leaders, iconic Scandinavian brands.