Launch Żubrówka Czarna CEDC

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Overview

The Żubrówka Czarna launch was a success in the super premium vodka segment and also in the whole FMCG category. Based on a concept of pride in all things Polish, we created a brand which won the hearts of consumers. Relevant insights, precise communication, and a strong execution allowed the brand to flourish in a market flooded by foreign brands. After only a year, Żubrówka Czarna rose to 4th place with very little separating it from the market leaders, iconic Scandinavian brands.

BUILD: 9032a70 |