Laywagif STC

Overview

In 2015, STC, Saudi’s largest telecom operator made a dramatic change. It stopped being a telecom operator and became an entertainment destination.  With little relevant content available on traditional channels STC created the region’s first online branded content hub. Not only did this hub demonstrate STC’s broadband qualities but also gave young Saudis entertaining branded content in the form of series with multiple episodes and seasons. The hub was an open invitation to the Broadband generation to create their own content.  STC demarcated itself from the category: it no longer competes with other telecoms but now competes with the entertainment media.

Awards

dubaiLynx award icon

Dubailynx 2016

PR / Gold

dubaiLynx award icon

Dubailynx 2016

Media / Bronze

dubaiLynx award icon

Dubailynx 2016

Media / Silver

other award icon

Loeries 2016

Branded Content / Grand Prix

other award icon

MENA Effies 2016

Telco / Gold

other award icon

Cristal Festival 2016

PR / Silver

other award icon

Cristal 2016

Branded Content / Bronze

View More
BUILD: c9862d1 |