Kitkat Gravity Nestlé Kitkat

Overview

Everyone is familiar with Kit-Kat’s iconic slogan: “Have a break, have a Kit-Kat.” The objective of this campaign was to ensure Kit-Kat remained top-of-mind amongst consumers by leveraging the brand’s well-known platform.

Our thinking took us beyond the expected and lead us to ask a rather interesting question: “What would happen if something we truly relied on decided to take a break…like gravity?”

This commercial ponders the bizarre and hilarious consequences of gravity taking break, using examples that are culturally relevant to the South African market.

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