K+ Tet 2017 Vietnam Satellite Digital Television
In Vietnam, Lunar New Year isn’t just a time to celebrate, it’s a time for neighbours to compete. Families to try to outdo each other with festive decorations, new purchases for the home and extravagant gifts. We leveraged this insight to promote the endless entertainment that a K+ monthly subscription has to offer.
We created a film where rival neighbours boast about what they have acquired this year, particularly the contents of their TV entertainment packages. They soon come to the realization that they are both bragging about the same thing: K+. With all that K+ has to offer – live sports coverage, the latest international blockbusters and a wide variety of local Vietnameses content – it simply can’t be outdone.