JOYRIDE Tundra Pennzoil

Overview

In this action-packed film, the latest in Pennzoil JOYRIDE saga, there’s only one protagonist: a yellow BMW M6 Coupe powered by Pennzoil PurePlus™ Technology, whizzing through the snow-capped Canadian Rockies. 

It’s the purest form of performance to showcase the benefits of the motor oil. No claims, no product shots, just the raw sound of the engine and the performance of the vehicle served up in a way that rivals Hollywood’s best car films. 

HOW IT WAS MADE

Film was shot in Northern Canadian Rockies that require peak performance,
making it the perfect setting to put Pennzoil PurePlus™ Technology to the test.

Due to the highly extreme terrains, helicopters and drones
were used to capture the full performance.

Using cold start protection, Pennzoil kept oil viscosity at
optimal levels in the below freezing temperatures.

BEHIND THE SCENES

Awards

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2017 New York Festivals

Sound Design / Finalist Award

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2017 New York Festivals

Editing / Finalist Award

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2017 One Show

Cinematography / Shortlist

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