Its no dream world, just a brilliant cup of tea Unilever Lipton
Challenge: Lipton Ceylonta was perceived to be a tasty tea which unfortunately doesn’t have a strong enough “tea” flavour that Sri Lankans absolutely love. Even with a new blend that had been perfected to suit the local palate, changing perceptions was a tough task.
Insight: We realized that the Sri Lankan housewife’s most important cup of tea is the one that she has right after the manic morning chores are complete. That cup of tea becomes an indulgence where she can just get lost in her world.
Solution: A tea so good, theres no telling where it would take you