I Recommend Mum HSBC


With its latest ‘I Recommend Mum’ campaign, HSBC UAE successfully addresses issues faced by mothers opting to re-enter the business world. The online campaign video uses children as spokespeople for mothers who were ‘on a break’ from their careers, and HSBC turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. 

HSBC further cemented its support of mothers re-joining the workforce by hosting three free workshops on resume writing and interview skills, with a resounding response of over 450 applications.

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