home renovation loan ALPHA BANK Alpha Bank

Overview

Human challenge

Housing loans are not in heavy demand the last few years due to social – economic status of the country. However, since 2017, there is a significant increasement in renovation of both urban & summer houses. Therefore, there is growing demand for loans addressing those needs.

Pioneering Solution

Alpha Bank created the new Home Renovation loan for amount up to 40.000 euros, adapted to difficult economic situation and customers’ needs.

People

For all property owners that their houses / flats need refurbishment

Culture

In our campaign we feature the ‘’Human’’ side of the house that it is talking to its owners asking for renovation. The message is loud and clear further dramatized through the disruptive, witty and imaginative plot.

Commerce

A rather disruptive and differentiated campaign delivering the message to its audience

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