Happy Children, Worry-free Families Vodafone Connected Watch
The Vodafone Connected Watch is the first product in a new line of innovative consumer IoT products being launched by Vodafone Albania.
J.Walter Thompson Tirana created the communication for its launch campaign based on a simple but powerful human truth: Children want to be curious, adventurous and independent, yet at the same time they still want the security and comfort and encouragement of having a parent by their side whenever they want.
So we built the campaign story for the Connected Watch around just that: Our adventurous protagonist, a young girl, sets off to explore the unknown all by herself. To test her limits away from the protection of her parents. To go as far as she can without any help. But like every child, she wants to make sure that her mother will be there for her in every step of the way, when she feels the need for security or encouragement.