Habibah Ramadan Habibah

Overview

Habibah, the oldest and most famous sweets' place in Jordan with over 19 branches has been always there since 1950, but the problem is, people only link it to only one type of sweets, Knafeh. So we needed a way to communicate the wide range of Habibah sweets at a time when people are craving it the most. Every bite has a story; A short radio series with 6 episodes aired during the rush hour. Each episode told a story about every Habibah product. The stories were told in a Hakawati style, the historic Arabian storyteller who used to read and entertain people before TV.

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