Delayed Flight Machine KitKat

Overview

The “KitKat Delayed Flight Machine” was created by J Walter Thompson Brazil and this activity took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. At a certain point, Kit Kat eliminated the ultimate "bad break” - the delayed flights. In fact, the idea is based on real time activity and promoted a fresh way to use data visualization. Bringing the data to the center of the creative idea.

Awards

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2018 Cannes Lions

Media / Silver Lion and Bronze Lion

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