Car Love - State Election Campaign RAC

Overview

RAC wanted to create a State Election campaign that helped place congestion firmly on the Government’s radar.

If things don’t change, by 2031, 7 of the top 10 most congested roads in Australia will be in Perth.

Better get used to spending more time with your car. To spark the conversation around congestion, we follow the life of someone who spends a lot of time with their car. It’s not the ideal situation but… it’s just how it is now.


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