Black Lives Matter

Overview

We work with Black Lives Matter to create game-changing campaigns that inspire, inform and influence behaviour, hoping to play a key role in tackling the racial challenges facing society and helping establish the movement in time and beyond the hashtag which made it famous.

Mark Yourself Unsafe

As part of a week of action from MLK Day to Inauguration Day, Black Lives Matter launched a web app called “Mark Yourself Unsafe”. MarkYourselfUnsafe.com lets Black people mark themselves unsafe for being Black in America on social media. And allows non-Black people to show their support. It offers a powerful twist on Facebook’s “Safety Check” that allows users near a major crisis to let their friends know that they’re safe.
Using social media to continue the conversation about how precarious living in the United States is for Black people, Black Lives Matter take one critical step to raise awareness of the impact of race and racism on our society.

Backing Black Business

In 2016, we kicked off our partnership with the launch of BackingBlackBusiness.com, a web tool allowing people to easily discover Black-owned small businesses throughout the United States. It aims to reframe the importance and the role of Black-owned small businesses for the Black community in today’s political landscape. It also hopes to draw attention to the large and often underestimated racial disparities in business ownership and performance.

The Google map-based tool gives people the opportunity to use their dollars to support local Black-owned businesses in order to have a national impact. The website is an ongoing effort for both teams.

Awards

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2017 One Show

Social Media / Gold

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2017 D&AD

Digital Marketing / Wood

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2017 Cannes Lions

Cyber / Gold

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2017 Cannes Lions

PR - Innovative Use of Social Media / Gold

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2017 Cannes Lions

PR - Social Community Building / Gold

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2017 Cannes Lions

Cyber - Social Purpose / Silver

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2017 Cannes Lions

Cyber - Innovative Use of Social / Silver

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2017 Cannes Lions

Cyber - Native Advertising / Silver

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2017 Cannes Lions

Direct / Bronze

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2017 Cannes Lions

Mobile - User Generated Content / Bronze

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2017 Cannes Lions

Mobile - Social Purpose / Bronze

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