Become a Guardian of Childhood St. Louis Children's Hospital
St. Louis Children’s Hospital is one of the world’s leading pediatric hospitals and research centers. SLCH is also a non-profit dependent on donations. Something few people in the community realize.
We elevated our Guardians of Childhood campaign from a brand tagline to an invitation to come together as one community in support of all our kids. To differentiate our local cause from national donation campaigns, we enlisted patients from across the St. Louis community to represent their own true stories in each of the films.
Our greater goal was to unite everyone, from every neighborhood, for the common cause of becoming a Guardian of Childhood and donate to St. Louis Children’s Hospital.