Awesome Energy Lucozade


Lucozade is known as the energy drink of choice, fueling awesome adventures worldwide. But how do you inspire an Irish audience to choose Lucozade over other energy drinks?

We brought back Lucozade Energy’s go-getting, stunt-performing “Dan” for more mind-bending moves. But this time, with an Irish twist. Dan swam in Sandycove, went bog-snorkling and even snuggled Fungi the Dolphin. The mix of this global campaign, with Dan featured in recognisable Irish destinations, using very typically Irish turns of phrase, resulted in a really high energy piece that surprised and entertained Irish audiences.

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