Arch-Rival Fans SporTV
Brazil and Argentina are the fiercest of rivals, especially on the soccer field. To bring some fun to this rivalry, J. Walter Thompson Brazil and SporTV launched a spot, “Arch-Rival Fans”, in which Argentines have to cheer for Brazil.
In October 2017, Brazil played against Chile in the qualifying rounds for the 2018 World Cup. Although Brazil qualified easily, Argentina still had to fight for a spot. In JWT Brazil’s spot, “Arch-Rival Fans”, Argentine soccer fans struggled to learn the words to Brazil’s national anthem so that they could cheer on their biggest enemy during their game against Chile.