Amazing For All Illinois Office of Tourism
Chicago, Illinois is a beacon for the LGBTQ community in the Midwest. To further Inspire and attract LGBTQ travellers to our beautiful city, we developed an experiential summer campaign, that would connect with the LGBTQ community.
The anchor of this campaign was the #AmazingForAll custom wood installation, created by renowned designer Matt Hoffman. We unveiled the installation on the first morning of Chicago’s Halstead Market Days festival. The social campaign and installation signaled our commitment to welcoming LGBTQ travelers to Illinois.