Overview
Häagen-Dazs has a nice and clean aesthetic, and the campaign plays into that with a clean and simple imagery. The sweet brand strips everything down to the essentials focusing on simple, pure, ultra-premium ice cream, which we emphasized in the commercials with a voiceover asking viewers how to describe something "so pure, yet so indulgent." And a spoon elegantly scooping ice cream to reveal the word "äah".
