4G Network Launch VODAFONE
Facts and figures show that Vodafone is perceived as the strongest network in Egypt throughout the past 10 years among the Egyptian. Earlier this year, 4G networks were launched in Egypt. Vodafone decided then to launch its 4G network, not by discrediting its 3G past, but by honoring it.
Through our intense emotionally film showcasing the campaign point of view; The Power of Every Generation. Our film was released featuring a collective of Egyptian superstars from various fields paired with a few of their natural successors to showcase that the power of every next generation is borrowed from the last.
The music we had took the consumers from ground to ceiling, whereas it started off with a slow emotional tune; leveling up second by second to complement the actual video, reaching to the crescendo part to boost up each grand finale victory shot.
In terms of communication impact, the video went viral almost immediately, becoming the #1 trending video on YouTube, #2 hashtag on Twitter, and earning 1 million organic views on Facebook in just 24 hours. Egyptian social media’s reception to our outdoor campaign was equally positive, as fans, influencers, even celebrities and brands began recreating their own versions of our “Generation to Generation” artwork.
Boosting the success, we reacted immediately by launching web application to enable even more people to create their own images. Over 150,000 people joined in.
All told, the earned PR generated by the campaign amounted to half a million US dollars and our film emerged as the most popular ad on YouTube in the Middle East for December.