Μην παρεις Vodafone TV VODAFONE Vodafone TV

Overview

Human Challenge

To provide people with richer, better and more enjoyable entertainment, no matter where, when or how they prefer to access their content.

Pioneering Solution

Vodafone created a new entertainment platform, called Vodafone TV, that provides the best of linear pay TV combined with rich on demand content and the ability to view it wherever & whenever you want.

People

Men & Women 25+. People who are content lovers & enjoy watching pay TV, whenever-wherever.

Culture

In a culture where the pay TV environment cluttered & non-differentiated, we communicated a highly disruptive message by challenging consumers not to buy Vodafone TV if…they are themselves action heroes, famous super stars or movie characters!

Whereas all other players simply depict sports clips & traditional trailers, we connected with the entertainment culture that people seek, by creating a unique, witty & story telling approach.

Commerce

A highly impactful creative campaign promoting the new Vodafone TV platform, that succeeded in cutting through the clutter as well as shaking up and disrupting the status quo. The campaign used an omni channel approach that combined traditional media with new digital media formats to maximize campaign impact and to clearly convey the variety of content and features of the platform.

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