About Us

J. Walter ThompsonTaipei

Established in 1988, J. Walter Thompson Taipei continues to grow and is one of the most well-celebrated creative agencies in Taiwan. A frequent award winner, J. Walter Thompson Taipei is honored with numerous awards, including: and the Most Admired Agency by Brain Magazine in 2002 and 2003; the Advertising Agency of the Year by Ad Magazine in 1998, 2003 and 2015; and the Agency of the Year by Campaign Magazine in 2015.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Activation

We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Analytics

Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Media

Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.

Social

Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.

Data

Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Our Clients

bayerbayer
benq
dominos
Elife
FORD
葡萄王生技
HSBC
Hola
白蘭氏
Kimberly Clark
Mazda
Nikon
View More

Leadership

Evan Teng
Managing Director

IFei Chang
Chief Creative Officer

Ben Hsu
Business Director

Robert Chen
Finacce Director

Julie Chu
Strategic Planning Director

Nicholas Chang
Head of Digital

Eric Liu
Business Director

Lu-Lu Lu
Group Creative Director

James Wu
Group Creative Director

History of advertising

We've been been reimagining the future of our clients since 1864. Here's a fun way to look at our history, which also happens to be the history of advertising.

Go To History
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