With thousands of attendees and hundreds of sessions and events, the SXSW Interactive Festival is definitely a crowded space. Here is where we cut through the clutter.
Our teams from Brazil, New York, Atlanta, Singapore, Melbourne, London and more are in Austin handpicking the best of what the festival has to offer. Over the next week, we’ll be sharing back the standout trends, insights, sounds, sights and experiences we’re seeing on-the-ground. #JWTSXSW
Sony introduced festival-goers to a range of experiential technology at SXSW.
As SXSW comes to a close for another year, some delegates from the marketing services sector offer their views on some of the cool stuff they saw while spending a few days around Austin, today Marie Stafford from J Walter Thompson Innovation Group tells us what she enjoyed.
Wearable technology generated great excitement at the beginning of the 2010s with the novelty factor of 3D printing, sensor-enabled garments, and grow-your-own-dress projects from imaginative graduate students. But lately, the fashion tech revolution has appeared to lag behind schedule.
Human Intelligence vs. Artificial Intelligence
The ScatterViz, a visor designed by a group of young women of color who started a company called Hyphen-Labs
Shepherd Laughlin, Director of Trend Forecasting of JWT’s Innovation Group, reflects on the uncertainty around technology at SXSW.
A lot can happen in 6 seconds: JWT New York recruits pups to retell a tragic love story for YouTube as the platform challenges agencies to shrink classic books into short ads. See the ads now at #YouTubeCorner at #SXSW
Posters at #IBMSXSW #IBMismaking
Where does infinity begin and end? Refik Anadaol’s Infinity Room installation, part of the SXSW Art Program: “In this project ‘infinity’ chosen as a concept, a radical effort to deconstruct the framework of this illusory space and transgress the normal boundaries of the viewing experience to set out to transform the conventional flat cinema projection screen into a three dimensional kinetic and architectonic space of visualisation by using contemporary algorithms.”
Campaign US covers "Trolls: To Feed Or Not To Feed," where panelists Caitlin McDaniel, Jeffrey Marty, Alicia Trost, and JWT Atlanta's Sunni Thompson, came face-to-face with their page trolls.
From #YouTubeCorner: Here’s to getting sucked in. To being held rapt. To watching what you’re watching without thinking about something else. Here’s to laughing hysterically and tearing up. To feeling something new. Learning something new. Maybe even becoming something new. Here’s to new parenting tips in the middle of the night. To tips and tricks and sing-a-longs. To travelling back in time to the icons we grew up on. To perfecting a dance move, a tennis swing or a yoga pose. And here’s to a magical place where these things all live. A place that grabs us by the shirt collar. Pulls us all in. And helps us finally, thankfully, joyfully just watch.”
Classic literature in 6-seconds, powered by YouTube
A love connection you can’t find on Tinder…yet. Meet Kuri.
Facebook introduces Facebook 360 - ads not included
Beautiful graffiti mural created on-the-spot at #AnimalKingdomSXSW
NASA takes us for a walk on Mars
Introducing Ginny Bahr, our SXSWi Correspondent who will be reporting from MXME®
Todos son bienvenidos. All are welcome. #muralsofaustin