ONCE - Eurojackpot
Eurojackpot / J. Walter Thompson Madrid
"Wanted: Brave people who dare to win millions of euros". Under this concept, JWT has created a campaign focused on the lottery target. The concept was based on a powerful insight: a lot of people who play the lottery have a certain fear of winning and becoming millionaires. That's why the campaign uses humorous cinematography to motivate the audience to play and win the millions of euros that are up for grabs every week in the Eurojackpot.