JWT Spain - J. Walter Thompson Spain
Donate more than Don Amancio / J. Walter Thompson Madrid
On October 25th Amancio Ortega, owner of Inditex donated 20 million euros to Caritas, equal to 0.05% of his assets. At JWT we though: what if we create a platform that allows you to calculate what 0.05% of your heritage is? And what if we take this amount and add one penny making us more generous than one of the richest men in the world? Thus arose the website www.donamasquedonamancio.org
A calculator that lets you know the amount you donate based on your assets (the money you have in the bank, your house, your car, etc...). On the same website, links to different NGO are shown and the users can decide where they want to make their generous contribution.