FoodFoward SA - Donor Drive
Nothing. It's the best gift you can give. / J. Walter Thompson Cape Town
According to J. Walter Thompson South Africa the best gift this festive season is no gift.
This festive season, thanks to FoodForward SA and their advertising agency J. Walter Thompson South Africa, you will be spared from having to buy a Secret Santa gift for your work colleague.
For those unaware of the tradition, Secret Santa involves work colleagues secretly drawing names to buy one another gifts for R50 or less. These are then handed out with the recipient not knowing who the gift is from.
Anyone who has been on the receiving end of a Secret Santa gift will testify that more often than not, it’s not something they want or need.
And this is what the creative team realised. As Raeesa Sader, Art Director at J. Walter Thompson South Africa explained. “It’s money that’s just being wasted. Thrown away. And that’s where we got the idea of giving people the option of making a donation to FoodForward SA and getting a festive card to give as a Secret Santa gift.”
The cards do indeed have a festive spirit but with a twist. One message reads, “Tis the season for not giving to you.” It then goes on to explain to the recipient why they’re not getting a gift and where the money has gone.