Huts J. Walter Thompson Sofia

Huts J. Walter Thompson Sofia was established in 1994.
Our deep understanding and insights about the local market and  environment, combined with our international roots and expertise, has served a large portfolio of clients,  some of which are our partners since the very beginning.  We deliver value for our clients and the market by constantly developing our knowledge, skills and capacity in accordance with the ever-changing needs of a digital world.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Social

Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Activation

We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Data

Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Internal Communications

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.

Media

Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Analytics

Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Sector Expertise

We have accumulated massive sector and market expertise throughout J. Walter Thompson’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.

Our Clients

Nestlé
Froneri
Bayer
Shell
Unilever
JDE
Mondelez
Estee Lauder
FS
Vimprom Peshtera
Bella Bulgaria
Sofia Ring Mall
View More

History of advertising

We've been been reimagining the future of our clients since 1864. Here's a fun way to look at our history, which also happens to be the history of advertising.

Go To History
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