About Us

J. Walter ThompsonShanghai

On the Chinese web, J. Walter Thompson Shanghai is referred to as the “temple of advertising”. With over 600 staff, and 50% of our senior management hailing from the mainland, we boast a reputation as the most strategically incisive and creatively dynamic agency, bar none. We’ve been honoured with bronze in the Campaign Agency of the Year awards in 2014 and 2015.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Social

Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Activation

We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Internal Communications

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.

Media

Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.

Sector Expertise

We have accumulated massive sector and market expertise throughout J. Walter Thompson’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.

Analytics

Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Data

Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Our Clients

Treasury Wine Estates
Shell
Sofy
Bayer
Johnson & Johnson
Intercontinentals Hotel Group
Aliyun
Jahwa
999
TsingTao

Leadership

Carter Chow
CEO, J. Walter Thompson China

Lo Sheung Yan
Chairman, APAC Creative Council

Marchille Yan
North East Asia Finance Director, J. Walter Thompson

Angus Cao
Director of Human Resources, J. Walter Thompson China

Elaine Cao
Human Resources Director, Greater China

Polo Wu
Head of Digital, J. Walter Thompson China

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