About Us

J. Walter ThompsonGroup Poland

J. Walter Thompson has been pioneering brands since 1864. We go where others only dare. We pioneer forward, rebelling against convention. We do this with bravery, ambition and just the right amount of swagger. We tap into our 150-plus years of brand-building wisdom to build brands that last as long as we have.

What We Do

​People. Culture. Commerce.

If our work doesn’t move the dial against three metrics, we crumple it up, throw it in the bin and start all over. Our work has got to change the way people think, feel and act. That’s when culture starts to shift. And when culture shifts, it creates room for brands to grow. 

Why We Do It

Hungry. Humble.

Pioneers are hungry. We are restless, never satisfied. We respect the need for help on our journey, and reach out to collaborate. We value the significance that a new perspective can bring. We constantly challenge ourselves and those around us.

We're completely focused on the work.

Work that drives our clients' businesses. Work that enables brands to adapt to an ever-shifting world. Work that is creative, aspirational and responsible. Work that shapes the world.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Social

Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Data

Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Sector Expertise

We have accumulated massive sector and market expertise throughout J. Walter Thompson’s lifetime, giving our clients a unique advantage. We know government, health, sports, retail and a lot more.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.

Activation

We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Analytics

Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Internal Communications

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.

Media

Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages.

Our Network

BUSINESS TRANSITION

We consult, advise, and if necessary - just get the job done. Experts in innovative solutions who are not afraid of long-term communication strategies and tight deadlines.

DIGITAL TRANSFORMATION

At Lemon Sky we have a team of internet ninjas, who know everything about XD, UX, e-commerce and analytics. They've been to the end of the Internet - but then they came back - because there was nothing there, they didn't know already. Desktop, mobile, display. Creating, designing, and streamlining - our clients can count on a ninja.

SOCIAL CONTENT MOBILE

In a world where brands want to engage their audience in a dialogue, Always On make sure there is always something to talk about. Experts at building communities, they know their clients brand's better than their own mothers (Sorry, Mum!) . Engaging users, from desktop to smartphone, from headline to full blown storytelling, we are always on the ball. Always On... Get it?

Our Clients

Shell
Mazda
Nestlé
Princessa
KIT KAT
Nestle Lion
Winiary
Bayer
Bepanthen
Johnson & Johnson
Orange
Nowy Styl Group
View More

History of advertising

We've been been reimagining the future of our clients since 1864. Here's a fun way to look at our history, which also happens to be the history of advertising.

Go To History
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