About Us

J. Walter ThompsonNew Zealand

We're a mid-sized agency in New Zealand, delivering fully integrated communications solutions to a wide variety of global and local clients. We're proudly full-service, delivering integrated media solutions through JWT Media, powered by Group M. This approach ensures that media planners sit side by side with our account planning team. In recent years we've expanded our offering in New Zealand to include best in class digital solutions, through the addition of 50+ technologists, UX specialists and designers at Heyday. Most recently, we've expanded our capabilities in activation and experiential solutions through the inclusion of Copper Brand Experiences within the J. Walter Thompson Company.  

Services & Offerings


We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action. Our specialist team at Copper Brand Experiences work with some of the world's leading brands to ensure stronger relationships between brands and their consumers.

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We build pioneering brands with purpose. We exist to help companies navigate the market, and drive long-term growth.


Our in-house research unit, SONAR, develops and exploits new quantitative and qualitative research techniques to understand cultures, brands and consumer motivation around the world.

Internal Communications

People join cultures, not companies. When companies understand, live and share their own culture, they naturally attract the best talent, and inspire and empower employees to own, innovate and drive business results. We help shape culture.

Sector Expertise

We have accumulated massive sector and market expertise throughout the J. Walter Thompson agency’s lifetime, giving our clients a unique advantage. We know government, retail, health, and a lot more.


Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.

Digital Transformation

For J. Walter Thompson Company in New Zealand, digital transformation occurs at all points of customer engagement. This requires platform development, through our specialist team at Heyday; digital communications development through our digital teams at J. Walter Thompson and Mindshare, and use of technology to bring brand activations alive, through our team at Copper.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands. We harness both global insights through JWT Intelligence, and locally relevant studies from our planning team.


Finding the best channels to speak to your audience and making the most of those channels is integral to the effectiveness of a campaign. Through careful planning and buying, brands can optimize the reach of their messages. JWT Media, powered by Group M, leverages the specialist expertise of Mindshare, coupled with proprietary tools and software such as Xaxis, to ensure both efficiency and effectiveness.


Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.

Our Network


Today, every business needs to be digital to thrive. This means understanding where to play, how to win and delivering on every detail. Heyday have built one of New Zealand’s most comprehensive digital teams to help your business do exactly that.

Copper Brand Experience

Copper boasts an enviable array of global and New Zealand clients including Vodafone, Goodman Fielder, ASB, Beam Suntory and BrewGroup. Foundation client, The Coca-Cola Company, has been with the agency for 13 years. We are proud to be working alongside Copper Brand Experience to extend our experiential and activation capabilities whilst providing a wealth of expertise that the Copper team bring to the table.


Mindshare is a global media agency network part of GroupM and WPP.

Executive Leadership

Simon Lendrum
Managing Director

J. Walter ThompsonAuckland

Luke Pierson
Managing Director


Megan Clark
Managing Director


Jacqueline Smart
Head of Planning

J. Walter ThompsonAuckland

Justin Barnes
Executive Creative Director

J. Walter ThompsonAuckland

Rod Prosser
Retail Creative Director

J. Walter ThompsonAuckland

Todd Cain
Finance Director

J. Walter ThompsonAuckland

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