Nov 23rd, 2016

#TheNextHLR: Limah Taeb

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Limah Taeb is a second-generation Afghan-Muslim-American Experience Designer who advocates for women and minorities to enter fields that need creative minds in tech and design. 

Before getting into the creative field, she earned her Bachelor’s degree in Biology from Virginia Commonwealth University and worked in healthcare.

Today, Limah writes to us as the North America winner of JWT's Helen Landsdowne Resor (HLR) Scholarship.

Design thinking is greatly emphasized in the work that I do and every project is an opportunity for me to better my craft. Any given day, I take a product or experience from concept to design, implementing a number of creative executions. It is important for me to take a humanistic and heuristic approach to problem solving, figuring out what is the best solution for a brand and/or user. I draw inspiration from the world around me and love traveling, learning about other cultures and languages, and comparing and contrasting experiences in one place versus another. Understanding how products or experiences work in different parts of the world helps me analyze a problem in a nuanced way, whether it’s to enhance a current product/experience or create an entirely new one.

Winning the Helen Lansdowne Resor Scholarship is validation of my decision to go back to school and enter a creative field that will allow me to pursue opportunities that I truly want to be a part of after graduation. The creative field has the power to reach all kinds of individuals and if one has the right intention and execution, making a positive impact is not just a desire, but a reality. The only way I can state a just case for this pursuit is by becoming successful in my own career and show, by example, how it is possible.

See Limah’s portfolio here:

Interested in applying for the HLR Scholarship in 2017? Applications open Jan. 1st, 2017

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