Aug 6th, 2018

The SXSW 2019 PanelPicker Is Open for Voting!

19 Panel Picker Voting Conference Fb

Voting is now open for the SXSW PanelPicker.

The PanelPicker is a user-generated session proposal platform that allows the public to vote on which ideas make it to the stage.

This year, our network has put forth several contenders, which you can vote for through Thursday, August 30th. To help make our panels a reality, create an account and vote today!

Making Retail Relevant in a Digital Disruption Age

As e-commerce drives disruption through traditional retail, how can bricks and mortar retailers and brands themselves disrupt to drive new conversations, connections & commerce? Michelle Terry Global CMO of Treasury Wine Estates will share how they hacked the wine aisle with Augmented Reality, appealing to millennial shoppers and creating valuable new relationships and sales. Sean DallasKidd of J. Walter Thompson believes brands and retail must adapt or die in the new digital economy. Dan Schuette from HEB shares how they see consumer-led innovation and tech as critical to staying competitive as a bricks and mortar retailer. The moderator is Zara Stone a multimedia journalist on topics around the convergence of tech & culture for the likes of Forbes, The Atlantic and The Washington Post.

Speakers:

Vote and find more details here

How Do You Market Democracy to Young People?

The world’s democracies are in crisis. According to The Democracy Perception Index 2018, when 125,000 people in 50 democratic countries were asked “do you feel that your government is acting in your interest?” a staggering 64 percent of respondents said “rarely” or “never”. Who can save them? A new political generation. We’re on the brink of seismic change as Millennials and Gen Z’s ascend to candidate and voter ages (millennials will soon be the dominant voter block in the US and Gen Zs by 2024 will make up 1 in 10 eligible voters.) They are protesting and talking politics on social media. Yet millennials, particularly in the US, are still showing up in significantly lower numbers and showing disengagement with the current parties. How can this be changed?

Speakers:

  • Lucie Greene, Worldwide Director, The Innovation Group
  • Debra Cleaver, CEO and Founder, Vote.org
  • Danielle Silber, Director of Strategic Partnerships for the American Civil Liberties Union (ACLU)
  • Sarah Drinkwater, Director in the Tech and Society Solutions Lab, Omidyar

Vote and find more details here

Big Tech's New Design Aesthetic? Human

Tech brands are increasingly trying to blend in, carving out space in our homes and on our bodies to integrate into everyday life. Now they are shifting the dialogue away from the idea of giving up part of ourselves to a machine—data, images and even bodily fluids—and towards services that are made to fluidly and reassuringly reconcile themselves to the user. What does this new sophisticated, crafted, human aesthetic look like? What does it say about tech’s role in our lives now? And should we believe it? Also, how are some innovative start-ups using sophisticated human design as their primary tool to engage consumers?

Speakers:

  • Emma Chiu, Creative Innovation Director, The Innovation Group
  • Carly Leahy, Co Founder and CCO, Modern Fertility
  • YihYun Lum, Director of the MIT Design Lab, MIT

Vote and find more details here

Diversity Matters: Bringing Color to the Adland

While visiting Brazil, Angela Davis noted that something might be really wrong when the TV and political power space was all white in a country with a majority of black people. This uncomfortable reality is also replicated in the private sector, including the creative industry. Proof is that, in 2016, 75% of the biggest film productions were directed by white men and none was directed by a black woman. Looking at numbers like these, it’s easy to conclude from what perspective the narratives are being told in Brazil. While trying to change part of this reality, we came up with the first racial equity program in all of Brazillian Adland history. If you want to find out more about this journey, please join us in a panel where we will share learnings & achievements of this challenging ride.

Speakers:

  • Andrea Motta Assef, Marketing and Communication Director, J.Walter Thompson Brasil
  • Raphaella Martins, Account Manager, J. Walter Thompson Brasil
  • Vivian da Silva, Public Relation, J.Walter Thompson Brasil
  • Thamara Pinheiro Soares, Creative Intern, J.Walter Thompson Brasil

Vote and find more details here

The Cost of Being Extra

Millennials are seeking experiences in travel and in their everyday lives. They don't just want to go on vacation, they want to live that vacation, and share it with their peers through photography, video, and live streams. But the desire for adventure and significance extends beyond vacation to work and home life, and the consequences of "living your best life" can be costly when it leads to feelings of inadequacy and the need to always be "on."

In a conversation led by National Geographic with panelists that include communication and travel experts, we'll explore the consequences of sharing only the best stories online, how that impacts mental health, and if the cost of aspiring toward a life of adventure is more than just the plane tickets.

Speakers:

Vote and find more details here


The Secret Sauce of Disruptive Social Campaigns

You’ve spent hours, days or even months creating social content. Once your content is uploaded you’ll have just 2 seconds to capture someone’s attention. With attention spans decreasing and the amount of uploaded social content increasing, how do you create standout content? It starts with a damn good strategy and playing to the strengths of each social platform. In a panel led by J. Walter Thompson, learn how they are creating cross-platform social campaigns encouraging users to slow their scroll.

Speakers:

  • Jennifer Thompson, Executive Director of Content + Social, J. Walter Thompson Atlanta
  • Ashley Ihesiaba, Social Media Supervisor, J. Walter Thompson Atlanta
  • Pablo Rochat, Founder, Pablo Rochat Studio

Vote and find more details here

Corps Values Inspiring Core Value

For years, the Marine Corps established effective partnerships with football programs nationwide. Shared perspectives of leadership, resolve, teamwork and perseverance largely drove those partnerships to the level of high-success expected from two deeply rooted American traditions.

The collective pursuit of victory found in sport and military service is an undeniable parallel. So much so, that as cultural shifts in youth sports and military recruitment usher in a new era of competition, the need for top talent remains a crucial endeavor. Driven by their long-standing values of Honor, Courage and Commitment, the Marine Corps saw an opportunity to inspire the next generation of athletes and Marines through a network of new partnerships with USA Wrestling (USAW), USA Rugby and CrossFit.

Speakers:

  • Mason Havens, Social Media Coordinator, J. Walter Thompson Atlanta

Vote and find more details here

Professional Guidelines for Music Licensing

Music distribution is becoming more complex as many music company websites start to distribute their own content. There are many aggregators out there that are not transparent and taking advantage of artists. These platforms are not secure and trustworthy for the professional industry. As an artist, you need to do your due-diligence; have proper release forms, E&O insurance, copyright information, etc. to submit your music to a professional platform. Content users need to learn which platforms out there are professional sources of content. At this panel discussion, you will learn how you can get your music in front of professional content users and content users will learn what signs to look out for when selecting the music from a music website.

Speakers:

Vote and find more details here

Influencers 2.0: How Retailers Can Measure Success

Five years ago, a Forrester study found that only 18% of consumers trusted influencers, which still included celebrities. That number has been turned in its head, as consumers now trust influencers over friends and family at a rate of two to one – and seven to one over celebrities – for information on making a purchase.

In this panel, Karen Bellin, Head of Analytics at Mirum, will dissect the key components of retail influencer measurement and show you how to create a plan that transforms your retail influencer programs.

Speakers:

Vote and find more details here

How To Activate Your Hidden Data Workforce

99% of C-suite executives say they want data-driven cultures, according to New Vantage Partners. However, truly data-driven cultures don’t just serve an elite group of data scientists, they empower everyone across the data literacy spectrum, leading to faster answers, saved time, and smarter decisions made. It’s critical to activate your company’s “hidden data workforce” of non-technical people because when companies fail to build data-driven cultures, they fail to empower everyone else to contribute meaning to data work. Join Alex Balazs, Vice President–Chief Architect of Intuit, Brett Hurt, Co-founder & CEO of data.world, and Dan Khabie, Global and North America CEO of Mirum Agency as they discuss how to activate your hidden data workforce to build a truly data-driven culture.

Speakers:

  • Brett Hurt, CEO & Co-founder, data.world
  • Alex Balazs, Vice President - Intuit Chief Architect, Intuit
  • Dan Khabie, Global CEO, Mirum

Vote and find more details here

Our Own Worst Enemy: Why Women Keep Each Other Down

Empowerment for women in the workforce is in vogue. Hiring women, promoting women, paying women equally and stopping harassment is getting all the right kind of press. Finally. But while we’re thrilled to celebrate the empowerment of women, we’re ignoring a prevalent practice that can be seen daily in many workplaces: women putting and keeping other women down. For those women making a purposeful decision to encourage and support the women on their team, this panel will discuss what empowerment looks like in practice.

Speakers:

Vote and find more details here

DEPE Design: The Future of Design Thinking

For as long as most of us can remember, some form of glass screen has been the dividing line between the human and computer worlds. That is changing. As devices, technologies and new UI paradigms emerge and converge, consumers’ reliance on screens as the primary interface will shift, and websites and screen-based interactions will move to a more peripheral function.

We call this next generation of experiences DEPE Design, or digitally enabled physical experiences, an intentional blending of the digital and physical worlds. It’s not just adding an AR filter to an app, but thinking about experiences from the ground up and merging digital and physical moments, surrounding, full room interactions that will require agencies to have different skills sets and think way beyond the screen.

Speakers:

  • Mark Newcomer, Chief Strategy Officer, Mirum

Vote and find more details here

Building a Maker Culture

The world and tech are changing. Nothing new there. We’re also told that we need “innovators” and to look out for “unicorns.” If you’re looking for these elusive creatures, you’re unlikely to spot them. But if you go on the hunt for another species – the makers in your ranks – you’ve taken a big step in future-proofing your organization. We’re not just talking about nerds playing with robots and AI, but people who make things with their hands, like the engineers in the admin department, the carpenters in IT, and the creatives who code. In this workshop, we’ll help you find and nurture the makers in your organization, so you can start making things people actually want. Just think of what kinds of things you can create once you release your makers from their silos!

Speakers:

  • Matt Webb, Global Chief Technology Officer, Mirum

Vote and find more details here

Fighting for Attention: Tell a Story in 3 Seconds

Legend has it that Ernest Hemingway once wrote a full story in 6 words. Marketers today are challenged with being equally economical with their messages, needing to tell their brand story in 3 seconds or less while competing for short attention spans. Big brands have found success via short-form video, which has been credited as the next wave of storytelling. Citi, for example, recently launched the highly successful #Literally Cinemagraph campaign consisting of a series of 1-2 second videos that help bring to life common phrases while creating a lift in awareness for its product. This session will feature a compelling discussion among a mix of agency, product and content creation experts about how to create video content that will capture the shrinking attention spans of your audience.


Speakers:

  • Disha Harjani, Director of Product Partnerships, Platform Solutions, Shutterstock
  • DJ Saul, CEO, ISL
  • Jonathan Malmon, Senior Product Marketing Manager, Wix

Vote and find more details here

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