Feb 8th, 2017

MENA's Future 100 Report for 2017

Future 100 Mena 2017 580X375

This week, JWT’s Innovation Group MEA released their Future 100 Trends and Change to Watch in 2017 report, highlighting the top 100 consumer trends that are driving change across the Middle East and North Africa.

The report, authored by Mennah Ibrahim, MEA Director of the Innovation Group, dices the trends into 10 major consumer categories like Travel & Hospitality, Retail, Health, and Food and Drink. 

Some of the report’s highlights include:

New Mental Health: One suicide is reported every three days in Lebanon; and in the UAE a 2013 Dubai Health Authority study uncovered that one in five teenage students in the emirate were showing symptoms of depression. To address these issues, companies are partnering with government organizations to offer consumers support, which is much needed with the anxiety rates for Gen-Z through the roof.

Halal Tourism: Asia and Europe account for 87% of the entire market. Muslim business travel is expected to reach $22 billion by 2020, with Muslim travel overall expected to be worth $220 billion (MasterCard and Crescent Rating, Oc 2016). Mecca is gearing up as a MICE travel destination in Saudi Arabia, combining Umrah pilgrimage trips with business visits. Hospitality brands are making sure they do not miss out on the segment.

The Year of Giving: Underscoring the importance of humanitarian work, HH Sheikh Khalifa has decreed a philanthropic approach to strengthening social responsibility in the private sector, with The Year of Giving. Promoting the spirit of volunteerism and instilling loyalty and commitment in the next generation, the premise of this is to give back to Sheikh Zayed’s legacy that measured generosity not only by donations, but by positive impact on a person’s life, society, and the UAE nation.

Data the New Luxury: Personal data has become more valuable than jewelry with the introduction of the psk series. The psk series was founded by Wagenknecht and Sunde, who shine a light on the tech industry that relies on user data to fund their operations. 81% of people in MENA believe they should be compensated for their data.  

To view the executive summary of the report, click here. To download the full report, click here.

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