Jan 30th, 2019

J. Walter Thompson’s future relevant strategy lands Alfardan Group

Af Towers

Communications to grow core luxury goods and services operation

Doha, Qatar. 30 January 2019. J. Walter Thompson Doha – part of the J. Walter Thompson Company, the world’s best known marketing communications brand and a WPP company – announced today that it has been awarded the marketing communications account of Alfardan Group. One of the Middle East’s most prestigious family-owned conglomerates in luxury goods and services, Alfardan Group instigated a fiercely competitive tender process involving multiple agencies.

J. Walter Thompson has been tasked with developing the strategic communications plan to grow Alfardan Group’s core luxury goods services from a highly successful family business into a globally recognised luxury brand. Over the course of the last six decades, Alfardan Group has evolved from a flourishing venture in the pearl-trading business to become the region’s premier supplier of luxury products and services across multiple sectors ranging from automotive to jewellery, and property to hospitality.

Communications & PR Manager, Sara Fahad Alfardan, said: “We are convinced that through its ability to remain future relevant, JWT is the right communications partner in the continuing development and diversification of our own business interests – not least our imminent move into the healthcare sector.”

J. Walter Thompson Doha Managing Director, Chady Janho, added: “Our exciting brief is to support Alfardan Group’s future strategy to become a globally recognized name in high-end lifestyles. We are honoured to be partnering with such a highly ambitious, dedicated and respected business that includes some of the world’s best-known luxury brands within its portfolio.”

-ENDS-

Contact : Philippa Clayre, Head of Corporate Communications, JWT MEA

philippa.clayre@jwt.com

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