Apr 6th, 2018
J. Walter Thompson Company APAC awarded ASUS global business
J. Walter Thompson Company Asia Pacific has been appointed to handle personal computer giant ASUS’s global marketing campaign out of its regional headquarters in Singapore.
J. Walter Thompson will provide fully integrated strategy, brand, digital and communications for ASUS. It is understood that J. Walter Thompson was awarded the business based on its clear strategy for a tech brand in today’s competitive world; on its end-to-end expertise; and on the strength of its creative brand idea.
This is ASUS’s biggest single global marketing communications campaign to date. Work is already underway in preparation for international rollout across several markets.
Commenting on the win, John Gutteridge, Chief Executive Officer, J. Walter Thompson APAC said, “We have been working closely with ASUS’ Global Marketing Team and Management on their key challenges and future vision and we are proud to be partnering this pioneering brand. As ASUS continue to push the boundaries of technological innovation, we look forward to helping them evolve their brand for the future.”
Adds Marco Versolato, Chief Creative Officer J. Walter Thompson Singapore, “ASUS’s inspirational rise from relatively humble beginnings, to becoming one of the leading PC manufacturers on the planet, is living proof that when an idea is born, a hero is born. And now we enjoy the opportunity to unleash our creativity for this Asia-born world-leading brand.
This is yet another client’s global communications being led out of our Singapore hub, which is testament to the continued transformation that we are effecting, and thanks to the strength of our talent in the region.”
ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company, established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.
ASUS became widely known in North America when it revolutionized the PC industry in 2007 with its Eee PC™. Today, the company is pioneering new mobile trends with the ASUS ZenFone™ series, and it is rapidly developing virtual and augmented reality products as well as IOT devices and robotics technologies.
Most recently, ASUS introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families. In 2015, 2016 and 2017, Fortune magazine recognized ASUS as one of the World’s Most Admired Companies, and for the past four years Interbrand has ranked ASUS as Taiwan’s most valuable international brand. The company has more than 17,000 employees, including a world-class R&D team. Driven by innovation and committed to quality, ASUS won 4,385 awards and earned approximately US$13.3 billion in revenue in 2016. www.asus.com