May 29th, 2018

Cannes Contenders 2018: Week 5

Aria Technology02

With Cannes Lions starting in just a few weeks, we are happy to share our final collection of Cannes Contenders: seven pieces from our offices in Paris, New York, Hong Kong, London and São Paulo.

Though this is the final group in our series, it’s not the last you’ll be hearing from us about Cannes. Throughout the week of June 18th, you can expect to receive reports from the festival with recaps of our wins and some of the best takeaways from this year's events.

As always, please show off your favorite pieces from our Contender series on social media with the hashtag #JWTCannes.

Forbidden Stories

Today, J. Walter Thompson Paris, alongside Laurent Richard, founder of the NGO Freedom Voices Network, present the case study of an exclusive operation called, “Forbidden Stories.” Forbidden Stories is an innovative platform that allows endangered journalists to secure their information on...

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Formula Songs

Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. So, our challenge was to promote this...

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SOS Waiting

In Hong Kong, over 2,000 people are waiting for an organ donation. On average, they wait more than four years, and all that time knowing that if a donor isn’t found they could die. To raise awareness about the urgent need for more donors, J. Walter Thompson Hong Kong spoke to people while they were...

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Can Rock & Roll Save Lives?

Bongiovi Acoustic Labs is a world-renowned audio technology company. Since 1977, recording engineer Tony Bongiovi’s sound innovations have revolutionized the world of rock and roll. Through a strategic agency partnership, we aim to help Bongiovi move these innovations into the world of telemedicine...

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FanFeat

To boost Coke sales and bring the brand closer to a young demographic, we created Coca-Cola FanFeat: a competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together. With an inclusive,...

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The Coffee Line

After two years of preparation, we helped Shell officially launch its world-first collaboration with start-up bio-bean. bio-bean helps to power the iconic red London buses with a B20 biodiesel using a coffee oil component extracted from the city’s recycled coffee grounds. This is the latest chapter...

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Tutorial Comics

Tramontina, Latin America’s largest manufacturer of grilling tools, created a character called “The Master of Churrasco.” The Master of Churrasco is a hero that saves consumers’ lives in the toughest Churrasco situations. J. Walter Thompson Brazil took this character to where all great heroes live:...

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