Jun 17th, 2017

Cannes 2017 Winners: Pharma and Health & Wellness

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Now after the first award ceremony of the Cannes week, we are proud to share that two of our campaigns are now Lions winners.  

In the Pharma category JWT New York and Northwell Health’s partnered effort “The Fin” earned a Silver Lion. “The Fin,” the world’s first-ever amphibious prosthetic leg, introduced a new life-changing technology to thousands living with prosthetic limbs.   

See the case study below.

Our second win of the night was earned JWT London’s  “Gravity Light,” which took home a Bronze Lion in Health & Wellness. “Gravity Light,” a project funded by Shell, brought a gravity powered light to thousands of Kenyans that were using unhealthy kerosene lamps. The campaign touched the lives of 30,000 people across Kenya in a pilot study,  giving them a safer alternative to burning dangerous kerosene lamps. 

See the case study below.

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