Andrés Martínez new creative head of JWT Mexico
16 October 2012
(Mexico DF, October 16, 2012) -- Andrés Martínez joins JWT Mexico as Creative VP, with his 20-year background in the advertising industry. He will start serving in his new position on October 15TH and report directly to agency CEO José Luis Betancourt.
“Andrés’s background and profile will bring integrated communications to the agency with an innovative spin consistent with the business plans of the brands we handle. His leadership will be an inspiration and raise the group’s respect, and we will rise to the level of the vertiginous times we live in. Such a respected figure will help our firm grow as an agency and generate a lot of new traditional and nontraditional business,” said Betancourt.
The challenge Andrés will face in this position is to continue producing outstanding results, under the premise that all success must be directed to our customers’ success. “JWT Mexico runs one of the most powerful creative departments nationwide, so my work will focus on further increasing an already superb performance and streamlining the agency’s creative processes so JWT can work in a truly integrated manner and deliver a brilliant creative product.”
He added that the best work an agency produces goes through its customers and their interest in making their brands stand out, which is why we need to produce relevant communication through creativity: “Creative opportunities in this day and age occur with clients in any area, in any communication discipline and any medium. Great creativity can appear at any time and on any platform, which is why this is an exciting time for creatives and clients to be alive. Today we can have more fun, because everything is alive,” he added.
About Andrés Martínez
Andrés started working in the world of advertising in 1992. He worked as a creative in Spain for advertising agencies such as Lowe and McCann, and spent five years directing BBDO’s creativity in that country. Andrés came to Mexico two years ago to serve as Creative VP for GREY, an agency in which he was appointed to serve as a member of the Worldwide Creative Council and Regional Creative Director for LATAM.
Andrés has won over 290 international awards over the course of his career, including Cannes and One Show, among others. He was appointed Creative of the Year in Spain in 2007 and has sat on the judge’s panel for many international festivals.
He has worked for clients such as Coca-Cola, Pepsico, BMW, Toyota, Renault, MTV, BBVA, Santander, Movistar, Heineken, Amstel, Unilever, P&G and others.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues to be a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands. JWT’s pioneering spirit has allowed it forge deep relationships with a large number of clients. WPP is the holding company of JWT (NASDAQ: WPPGY).