About Us

J. Walter ThompsonMelbourne

To help clients respond to changing market dynamics quickly and affordably, J. Walter Thompson Melbourne has built an enviable set of in-house capabilities. Our dedicated studio space, complete with three edit suites, sound recording studio and team of production specialists, enables us to produce low cost on and off screen content (video and still). Our Shopper Marketing and Brand Activation specialists, woven through our client teams, ensure our insights and ideas are not just motivating to our clients’ consumers, but also to their trade customers. Our band of retail specialists (across Account Management, Creative and Production) are expert in partnering high-volume, fast turnaround clients; and our dedicated Social media unit is responsible for social strategy/community management as well as cost effective content creative and distribution.

This breadth of capability, combined with best in class strategic and creative expertise has seen us build strong, sustainable partnerships with the market’s biggest advertisers across Retail, FMCG, Public sector and Service sectors, helping them build some of Australia’s best known and fastest growing brands.

Services & Offerings

Brand Building

We grow our clients’ business by building brands. Finding solutions that are global when needed, or as singular as a simple human emotion. We use creativity to solve business challenges and reimagine our client’s future. We exist to help companies navigate the market, and drive long-term growth.

Digital Transformation

Whether transforming an existing digital strategy or developing a new plan for the future, we build brands for digital. At the intersection of innovation, creative and analytics, we solve problems and deliver a measurable impact on our clients’ business.


Our in-house analytics department focuses on the innovative application of data and technology to inform and inspire new marketing solutions. It offers a suite of bespoke analytics tools.


Forging strong relationships between brands and consumers, our deep partnerships with social platforms give our clients a leading edge when developing interactive plans. Building on that knowledge, we use insights from social data to develop social strategies, run campaigns, deliver contagious content, manage communities and measure success.


We connect consumers with brands in ways that transcend conventional means of interaction. These experiences result in immersive experiences leveraging VR or Artificial Intelligence, as well as interactive live entertainment or IOT innovations. We aim to connect people to brands in a way that inspires and requires action.

Innovation, Trends & Insights

We are always exploring cultural shifts and converting them into opportunities for brands.

Our Network

Cannery Productions

Cannery Productions is J. Walter Thompson Melbourne's wholly-owned flexible studio space catering for natural light, cyclorama and large format shooting space for screen content and stills. There are 3 dedicated motion editing suites and sound recording studio, supported by a team of specialists to partner and support agency teams and clients.


Webling is J Walter Thompson Group’s digital specialist agency, focusing on creating user experiences that better lives and grow businesses. The team at Webling take pride in solving complex problems with perfectly simple ideas, brought to life via truly useful, meticulously crafted and technically watertight solutions. Webling brings technical delivery confidence to the Group by combining their proprietary C.U.T. framework (Commercial Advantage, UX Excellence, Technical Innovation) with full-service digital capabilities including; UX and CX services, digital product design and development, CMS driven platforms, CRM and marketing automation, mobile solutions, new tech innovation and digital experiential activations.


Colloquial is JWT’s specialist content marketing, digital and social media division. We turn brands into publishers, providing strategic, content-driven solutions that engage audiences, build brand awareness and drive conversion for our clients. We work closely with brands to identify how they can communicate more effectively with their audience, delivering end-to-end strategic content solutions that add tangible value. We work with our clients on everything from developing content and channel distribution plans, to production of a full range of content including articles, videos, and made-for-social pieces, to building content hubs and websites that form the centre of an integrated communication ecosystem, connecting clients with consumers and giving a distinct voice to their brand.

Our Clients

Treasury Wine Estates
Harris Scarfe
Drummond Golf
Terry White Chemmart
Radio Rentals
Black Pepper
View More


Michael Godwin
Managing Director

Nick Muncaster
General Manager

Simon McCrudden
Head of Planning

Georgia Bruton
Managing Partner, Shopper

Mat Norton
Digital Business Director

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