Dubai, UAE, 1 June 2012 : Michiel Hofstee, JWT Dubai’s Country Client Officer, announced today the appointment of Ghassan Nejmeh to a key role within the group, as JWT MEA’s Business Director for Nokia and HSBC. Nejmeh will be based in Dubai.
The world’s third-largest marketing communications brand, JWT, recently consolidated its Middle East North Africa and all Sub-Saharan markets under JWT Middle East and Africa.
Under the new structure the agency has transformed its traditional office-centric operating system to a dynamic client-centric model. Key roles within the group have been established, aligning with client operations. Talent now work more and more in virtual teams, cutting across geographies and disciplines, thus ensuring JWT MEA leverages best practices and growth opportunities throughout the network to fully support its clients globally and regionally.
Commenting on the appointment, Vatche Keverian, Chief Client Officer, JWT MEA, said “Ghassan has been with JWT for 12 years, working across the MENA region in a variety of roles and markets. In just 5 years with our Tunis team his pioneering spirit tripled the agency. Most recently he has been looking after North Africa, covering Morocco, Tunisia and Libya. Ghassan’s experience is spot on for driving the business of these clients.”
Michiel Hofstee, Country Client Officer, JWT Dubai added “ I have come to know Ghassan as someone with a genuine passion for product, strategically strong and idea centric. A firm believer that both business and brand results are achieved by implementing the right mix across channels — his experience working across brands and categories, from FMCG to Finance and from Telco to Media, and his interest in digital and activation will allow him to help develop our clients from a holistic point of view.”
More about JWT MEA
JWT is the world’s best-known marketing communications brand, “selling more products to more people than any other agency” (Ad Age). Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge – from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, Egypt Tourism Authority, Everlast, HSBC, Johnson & Johnson, Kellogg’s, Kraft, Microsoft, Nestlé, Nokia, Pepsi Co, Rolex, Royal Caribbean, Schick, Shell, STC, Tunisiana, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices.