Beirut, Lebanon (16 December 2013) — JWT MENA has been honoured with Campaign Middle East’s prestigious Network of the Year title, which focuses on three core areas of performance in 2013; awards won, new business won and quality of the work. The announcement by Campaign ME noted “In total, JWT brought home in excess of 100 awards regionally and internationally this year, … created some of the best work this year, with two of its TVCs making Campaign’s Top 10 films of the year … had a solid year in terms of new business wins, with 31 accounts won”.
Campaign’s article analysed consistent achievements from across the 13 office strong JWT network, and also praised JWT Cairo’s Vodafone Fakka campaign citing “No other idea from the MENA region has achieved such fame on the international stage, ensuring the region is firmly placed on the global map for innovating business solutions. This new direction – delivering ideas that are business solutions rather than simply offering marketing communication pieces – is the way the industry needs to evolve if it wants to continue to provide clients with value in the increasingly complex social, financial, technological and business environment of the 21st century.”
Vatche Keverian, CEO JWT MENA said “thank you Campaign ... for their vote and thank you JWTers for making this possible. Our shift from best-in-class to world-class is materialising, Network of the year is what we will always reach for, because ours is a network that works. Our collaborative culture is a key differentiator ”
JWT MENA has earned a string of important awards over the last 12 months including the MENA Cristal’s Network of the Year title in February; the Global Effie Index’s most effective MENA agency network in June; as well as 3 Grands Prix and 10 Golds for the Vodafone Fakka campaign plus the Most Contagious Retail award and the Most Contagious Audience award earlier in December.
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea
Contact: Philippa Clayre, Head of Corporate Communication, JWT MEA
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