Dubai, UAE, 10 May 2012 - City University London Students Gain Middle East Perspective
JWT Dubai hosted an intensive knowledge sharing session at its offices in Business Central Towers, Media City, last week, for 34 visiting MBA students from Cass Business School in London (part of City University London).
The Middle East is a fast growing market where many multi-national companies have put real incentives behind building growth for both their corporations and their brands throughout the region, despite the significant downturn in spending, many experienced, during the Arab Springs.
JWT introduced the students to a variety of relevant commercial topics, which looked at the modern consumer in the Middle East, right now, and the entire marketing communication business landscape in the territory, including a detailed survey of the media industry by JWT’s media partner, Mindshare. Insights and discoveries were also brought to life from JWT’s proprietary research study, carried out in partnership with AMRB entitled “Marketing to Muslims”. JWT’s view on the digital explosion the Middle East is experiencing was also summarized and discussed, receiving considerable interest from the group of informed listeners.
Professor Roy Bachelor, Associate Dean for MBA Programmes at Cass commented “Our visiting London-based MBA students were full of praise for the professionalism and creativity of JWT’s work. After an extremely engaging visit the are returning home with a new understanding of the Arab consumer, and the challenges and opportunities of marketing in this region.”
Michiel Hofstee, Country Client Officer at JWT Dubai, added “JWT Dubai has been hosting Cass Business School study tours on a number of occasions now and is delighted to engage with such an international and professionally diverse group of people as the Cass MBA students. We always find that the students share the same pioneering spirit JWT has championed for 148 years, so this is a unique opportunity for JWT to bridge the distance between our various corporate and academic worlds.“